The help you wish you had earlier for your startup
I coach and advise ambitious first time tech founders navigating the messy middle between 0 and 1, helping their startup reach product-market fit.
ABOUT
My story and mission
I have been in the thick of startups and scaleups as a co-founder, operator and advisor for fifteen years. Startups rarely fail because the idea was bad - they fail in the messy middle in the pursuit of product–market fit.
That’s the Valley of Death - where unclear markets, slow traction, investor hesitancy, and cash burn take out up to 90% of Australian startups.
This is where I step in, and specialise.
I love supporting early-stage tech and software startups through the 0–1 phase - with affordable, embedded, hands-on support across strategy, growth, product, operations, and capital readiness - with an AI-first lens across the board.
My approach combines deep founder empathy with the best practices of top VCs, accelerators, and operators - tailored to your real-world challenges.
If you’re in the messy middle, I understand the terrain, let's get you to the other side.
I COACH & ADVISE USING PROVEN PRINCIPLES, PLAYBOOKS & BEST PRACTICES FROM THE WORLD'S TOP VCS, ACCELERATORS & OPERATORS:
EXPERT OPERATOR PANEL
My expert panel gives you access to proven operators and functional specialists for deeper support.
HOW WE PARTNER
I offer flexible pricing & packages to suit your needs and budget
TESTIMONIALS
CONTACT ME
























